POSTERS & PROMOTIONS
Make it Sing. Make it Big
Overview: Posters & Promotions
One Long Round of Whoopee
Live Life in Full Bloom Poster
Oktoberfest Poster
Ampersand Poster
Milford Mill High School Class of ’84 Reunion T-Shirt
Because Every Dream Begins with a $20 Gift Card
Context:
This group of pieces explores expressive lettering as a way to set the tone for moments of gathering and celebration, from public-facing events to intimate, personal spaces. Each design needed to feel intentional, memorable, and emotionally resonant in its own environment.
My Role:
I concepted and created the lettering, visual direction, and final designs, considering how each piece would live in the real world: on the street; at an event; or inside a home.
Results:
A set of unrelated posters and promo items that show how lettering can adapt across environments while still carrying a distinct point of view: audacious without being loud, refined without feeling precious.
Reflection:
These pieces highlight what I love most about lettering: its ability to communicate instantly. Whether it’s inviting someone to an event or anchoring a space, thoughtful typography can shape how people experience a moment.