Context:
A new neighborhood frozen yogurt shop wanted a brand identity that felt approachable, friendly, and so fun, something that stood out while inviting the community in.

My Role:
I designed the logo, system, signage, and merchandise.

Result:
A memorable, cohesive brand that embodied the owners’ desire to create a fun, safe space for high school students.

Reflection:
This project reminded me that a little playfulness can make a shop in a generic strip mall feel like home. I want to thank Denise and Michael Shochet for trusting me with their vision.