LOGOS & IDENTITIES
Let’s Turn Your Vision into Something Unforgettable
Overview:
Lava Yogurt Identity System
Context:
A new neighborhood frozen yogurt shop wanted a brand identity that felt approachable, friendly, and so fun, something that stood out while inviting the community in.
My Role:
I designed the logo, signage, and merchandise, including t-shirts.
THE TEAM:
Owners: Michael & Denise Shochet
Result:
A memorable, cohesive brand that embodied the owners’ desire to create a fun, safe space for high school students.
Reflection:
This project reminded me that a little playfulness can make a shop in a generic strip mall feel like home. I want to thank Denise and Michael Shochet for trusting me with their vision.